What is your favorite swag?
I see authors all over Facebook giving away swag - keychains, bookmarks, and other items depicting their latest books. Does this really help their book sales?
As the publication of my first novel, Saving Cassie, looms ever closer I have been wondering if all these items really make a difference. Publishing on my own on a limited budget I am examining all my options. I can see the point of having something for giveaways other than gift cards but is it worth the cost?
So, what are your thoughts? To swag or not to swag...